MKBHD: The Story To 16 Million & The World Of YouTube

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In this episode I chat to Marques Brownlee also known as MKBHD, one of the largest and most respected tech YouTuber’s in the world with over 16 million subscribers. In the conversation we discuss the creator economy, the evolution of his business and how he’s stayed consistent and relevant on the platform over the past 10 years. Enjoy!

00:00 Intro
01:23 Staying consistent on YouTube over the last 10 years
3:30 The lifespan of a creator
07:05 Your process for making YouTube videos
9:07 What is the MKBHD business model?
13:55 Approaching the relationship between money and lifestyle
18:30 What’s your opinion on quality vs quantity?
19:42 What does the org chart look like?
22:47 The octopus analogy
24:16 Are you still editing yourself?
14:49 What’s been the biggest challenge of having a team?
25:45 How does your business operate?
30:03 Why a robot studio?
33:04 How did covid impact your business?
45:01 How much do you care about analytics?
48:00 What’s your relationship with goals?
50:33 Your dream video studio
53:27 Do you worry about the longevity of creators?
55:02 How are you thinking about shorts?
01:01:00 Should we use clickbait titles for growth?
01:05:48 How do you deal with hate?
01:09:29 Starting your podcast, Waveform
01:11:59 The studio and your team
01:17:44 Angel Investing
01:19:41 Personal goals

? CONNECT WITH MARQUES

? YouTube Channel - @Marques Brownlee
? The Studio - @The Studio
? WVFRM Podcast - @WVFRM Podcast
? Twitter - https://twitter.com/MKBHD
? Instagram - https://www.instagram.com/mkbhd/
? Website - https://mkbhd.com/

? CONNECT WITH ALI

? YouTube Channel - https://youtube.com/aliabdaal
? Twitter - https://twitter.com/aliabdaal
? Instagram - https://instagram.com/aliabdaal
? Website - https://aliabdaal.com
? Linkedin - https://www.linkedin.com/in/ali-abdaal/

? RESOURCES MENTIONED

iJustine’s Channel - https://www.youtube.com/c/iJustine
PewDiePie - https://www.youtube.com/channe....l/UC-lHJZR3Gqxm24_Vd


?SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/

? ABOUT THE PODCAST

Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives.

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