PHI Delegation Visit to DAFZA & MOU Signed, Dubai

The MoU was signed during an official ceremony held at Dafza head office in Dubai, and attended by Nasser Al Madani, Assistant Director General at Dafza, and Dato’ Haji Abdul Halim Hussain, State Minister for Domestic and International Trade and PIHH Chairman, in addition to officials and employees from both sides.

The Halal Trade & Marketing Center, which was launched in October 2018 by Dafza provides an integrated range of services across the Halal industry, supporting international companies and businessmen to access this fast-growing market. It also helps companies to better understand the main trends and opportunities in this market as well as the regulation, allowing for better decision making within operations.

PIHH is an agency fully owned by the Government of Penang State in Malaysia. It provides the platform for numerous initiatives aiming to support the local and international Halal industry through regional and international partnerships with stakeholders. Since the 18th century, Penang has been considered a global trade hub, thanks to its strategic location within the Malacca Strait and the Indonesia–Malaysia–Thailand Growth Triangle (IMT-GT), which represents an emerging economic zone with 90 million inhabitants. This triangle is part of theASEAN, which in turn is a vital market and home to 620 million people.

The MoU adds PIHH to HTMC’s list of partners, allowing PIHH to provide companies growth support services, in addition to linking them to ASEAN markets, namely the IMT-GT, and vice versa to the GCC region.