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In this episode I chat to Marques Brownlee also known as MKBHD, one of the largest and most respected tech YouTuber’s in the world with over 16 million subscribers. In the conversation we discuss the creator economy, the evolution of his business and how he’s stayed consistent and relevant on the platform over the past 10 years. Enjoy!

00:00 Intro
01:23 Staying consistent on YouTube over the last 10 years
3:30 The lifespan of a creator
07:05 Your process for making YouTube videos
9:07 What is the MKBHD business model?
13:55 Approaching the relationship between money and lifestyle
18:30 What’s your opinion on quality vs quantity?
19:42 What does the org chart look like?
22:47 The octopus analogy
24:16 Are you still editing yourself?
14:49 What’s been the biggest challenge of having a team?
25:45 How does your business operate?
30:03 Why a robot studio?
33:04 How did covid impact your business?
45:01 How much do you care about analytics?
48:00 What’s your relationship with goals?
50:33 Your dream video studio
53:27 Do you worry about the longevity of creators?
55:02 How are you thinking about shorts?
01:01:00 Should we use clickbait titles for growth?
01:05:48 How do you deal with hate?
01:09:29 Starting your podcast, Waveform
01:11:59 The studio and your team
01:17:44 Angel Investing
01:19:41 Personal goals

? CONNECT WITH MARQUES

? YouTube Channel - @Marques Brownlee
? The Studio - @The Studio
? WVFRM Podcast - @WVFRM Podcast
? Twitter - https://twitter.com/MKBHD
? Instagram - https://www.instagram.com/mkbhd/
? Website - https://mkbhd.com/

? CONNECT WITH ALI

? YouTube Channel - https://youtube.com/aliabdaal
? Twitter - https://twitter.com/aliabdaal
? Instagram - https://instagram.com/aliabdaal
? Website - https://aliabdaal.com
? Linkedin - https://www.linkedin.com/in/ali-abdaal/

? RESOURCES MENTIONED

iJustine’s Channel - https://www.youtube.com/c/iJustine
PewDiePie - https://www.youtube.com/channe....l/UC-lHJZR3Gqxm24_Vd


?SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/

? ABOUT THE PODCAST

Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives.

? LISTEN FOR FREE
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If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/gb/podcast...

? SPONSORED BY SHORTFORM

This episode is kindly brought to you by Shortform, the world's best provider of guides for non-fiction books. Shortform gives you comprehensive coverage of thousands of books, the key ideas, clearly and simply explained, plus smart commentary and analysis. It’s like your smartest friend teaching you about a book. Go to www.shortform.com/deepdive to get 20% off the annual premium subscription.

?‍? SPONSORED BY SHOPIFY

This episode is kindly brought to you by Shopify. Shopify offers an easy to use, all-in-one commerce platform for anyone -regardless of technical ability and experience - to start, grow, and manage a business. Shopify lets you sell online, in-person and on all major social platforms and it’s what I’m using to sell my essentali stationary as well as upcoming digital and physical products. To give Shopify a try, go to https://shopify.com/aliabdaal.

?? GET IN TOUCH

You can also Tweet @AliAbdaal with any feedback, ideas or thoughts about the lessons you've learnt from the episodes and we can thank you personally for tuning in ?

PS: Some of the links in this description are affiliate links that I get a kickback from ?

This week we met up with Marques Brownlee at MWC in Barcelona and got a look at how he covered HTC's One M9 launch event.
Check out Marques' HTC One M9 Impressions! that came from this shoot at MWC: https://www.youtube.com/watch?v=QXF3tUfvuLU

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